Company

Slimpressions® is owned and operated by Branches Unlimited, LLC based in Marietta, GA.  The management team is comprised of co-founders and sisters-in-law, Amy Pedersen and Jennifer Daniels.  They have a combined 35 years of business experience, including market and product development, advertising and public relations, sales and process improvement.

Amy Pedersen

Amy Pedersen is managing member and co-owner of Slimpressions® providing leadership for the firm in the areas of product design and development, market awareness and communications, and sales channel management. Pedersen has spent a majority of her career promoting brands including Delta, Dodge, Wachovia, Hardee’s, Century 21, Mrs. Winner’s, Powertel, Gardening123.com, Norfolk Southern, Orkin and Coca-Cola. As vice president of marketing and development at The Lupus Foundation of America, Georgia Chapter, Pedersen increased awareness of the disease and raised funds for the 501c3 through events and grant awards. Despite just having made partner at JWT, an international ad agency, Pedersen took a four-year sabbatical from the traditional professional world to stay home with her children. During that time, Branches Unlimited was founded and Slimpressions was developed.

Pedersen holds a B.A. in Journalism from the University of Georgia and an M.S. in Marketing from Georgia State University. In addition, she is a professional speaker and the author of The Miracle of Me as well as the forthcoming book Branding U: Student Leadership Strategies for Real World Success. Pedersen is also a member of the Moms in Business Network, the National Association of Female Executives, and the Society of Children’s Book Writers and Illustrators. In addition, she is also a member of the National Association of Colleges & Employers, Association for Fraternity/Sorority Advisors, and the Association for the Promotion of Campus Activities. She and her husband, Jon, have been married for 13 years and are the proud parents of two children, Caroline and Jack.

Jennifer Daniels

Jennifer Daniels is managing member and co-owner of Slimpressions leading the firm in the areas of business operations, finance, supplier management, and distribution. Prior to Slimpressions, Daniels was vice president of marketing for USIS, the nation’s largest background screening company, where she led strategic planning, product management, strategic alliances, market development, and marketing communications for the firm’s commercial services unit. Before USIS, Daniels was vice president in ChoicePoint’s employment screening division, where she was responsible for new product development and ongoing product management. Daniels began her professional career as a college intern with GE in 1988 and served GE in progressive leadership roles in the company’s technology and financial services business units until 2004. During her time with GE, Daniels was Six Sigma Black Belt trained and spent more than two years leading several process improvement projects that resulted in productivity increases in the areas of risk underwriting, product delivery and sales effectiveness.

Daniels holds a B.S. in Finance from the University of Maryland and a M.B.A. from Georgia State University. In addition, Daniels is a graduate of two management training programs through GE. She and her husband, Frank, have been married for 16 years and have three amazing boys.