For its second season in New York, CURVENY left all in attendance flabbergasted and amazed by the mise-en-scene fit only for a high-end lingerie and swimwear trade show. Mixing class and taste with the open, airy, and natural lighted space of the Galleria, and the finest names in lingerie and swimwear, CURVENY made a lasting impression in New York.
A total 2929 buyers attended CURVENY – a remarkable attendance in spite of the current economic environment. One would not have noticed however, as buyers took their time shopping the show and constantly filling orders. They came in droves to shop the best brands with the deepest market penetration in the industry.
Buyers came from everywhere in the US and Canada and also from abroad. Of course the North Eastern states sent the largest contingent of professionals. Their affiliations reflected the relative weight of each distribution channel: department stores, specialty stores, women’s fashion stores, online stores, men’s clothing stores, spa stores, resort clothing stores, cruise ship stores etc. c and international presented their collections. Industry leaders and new designers added to this list offering the largest and most in-depth assortment of lingerie presented in New York during the Intimate Apparel Market Week. All traditional categories were represented, and other categories such as men’s underwear and various accessories joined as the market keeps expanding to fill new needs. Activity was intense and vendors reported excellent sales. New exhibitors expressed satisfaction with sales above average and an impressive number of promising leads. CURVENY went to great lengths to offer excellence throughout and provide a personal welcome. All professionals, vendors and buyers alike felt the uplifting environment.
McPete-Sez, The Lingerie Newsletter & Women’s Wear Journal
New Shapewear Debuts at CURVENY
Slimpressions, a new and targeted approach to women’s shapewearmade it’s debut at CURVENY earlier this month. Slimpressions zeros in on unflattering flabby, flapping arms with its machine-washable compression fabric and slims down not only a woman’s arms but also their back and midriff.
Created and distributed by Branches Unlimited, an entrepreneurial enterprise co-founded by sisters-in-law Amy Pedersen and Jennifer Daniels,Slimpressions made a positive impression on buyers at the show. Theshapewear will be ready to ship in March and comes in the following styles – the Have-Nots™ and The Haves™.
The Have-Nots™ line is scooped down below the bra, letting women promote their natural assets and not compress them while the The Haves™ go over a bra. The Have-Nots™ and The Haves™ are also available as body shapers featuring a long torso for tucking or layering and a subtle mesh weave in the armpit for added breathability.
Both the Have-Nots™ and The Haves™ come in four colors – black, chocolate, white and nude. More information on the company can be found on www.slimpressions.com.
“We think it’s time that women everywhere should be able to raise their hands with confidence in their appearance and pride in their shape,” said Pedersen. “Slimpressions makes that goal a reality.”